A Wellbeing Economies film

“Purpose” is a compelling documentary that delves into the heart of our economic system’s greatest challenges. The film follows two individuals who dare to reimagine our economic future.

“We need an economy in service of the kinds of lives that people want.” — Katherine Trebeck, Central protagonist of ‘Purpose’, Political economist, co-founder of the Wellbeing Economy Alliance, Co-instigator of the Wellbeing Economy Governments

Director Martin Oetting brings us on a journey with Katherine Trebeck, founder of the Wellbeing Economy Governments alliance, and Lorenzo Fioramonti, who transitions from alliance supporter to Italian Minister. Together, they challenge the conventional GDP-focused economy, advocating for a system that prioritises human and planetary wellbeing. The film showcases how five nations – Scotland, New Zealand, Iceland, Wales, and Finland – unite to pioneer a revolutionary approach to economic policy, potentially marking the beginning of a global economic transformation.

Local screenings of can be coordinated through the film’s official website. Individuals and organisations interested in hosting or coordinating can visit purpose.film/screenings/ to request a screening in their area. Learn more about planning and organising a screening, including options for virtual or in-person events, and support for promoting and facilitating discussions around the film.

For more information, visit the official website. Several ECOnGOOD National Associations and Local Chapters are now organising screenings—contact your nearest group to attend!