What is the Economy for the Common Good?
ECG is an economic model, which makes the Common Good, a good life for everyone on a healthy planet, its primary goal and purpose.
At the heart of this concept lies the idea that values-driven businesses are mindful of and committed to:
- Human Dignity
- Solidarity and Social Justice
- Environmental Sustainability
- Transparency and Co-Determination
Such businesses gain a competitive advantage in this new economy.
1. Businesses produce a Common Good Balance Sheet
Using the Common Good Matrix, results show a company’s contribution to the Common Good. It becomes clear how fair, sustainable and transparent they are.
2. Products receive an ECG label with the Common Good score
This allows customers to make truly informed decisions about the products and services they buy and consume.
3. Economic policies provide ECG businesses with advantages
Through taxation and incentives, ECG businesses become price competitive and are more successfull in the market.
