The Economy for the Common Good movement is embarking on an exciting new chapter with the introduction of its rebranded identity: ECOnGOOD. This strategic shift comes as the organization has grown from a small grassroots movement to an international presence with over 4,500 members across 35 countries. The rebranding aims to create a unified global identity that will enhance recognition and facilitate easier adaptation of communication materials across different languages and cultures.

While the movement’s visual identity is evolving, it’s important to note that the core model will continue to be known as the Economy for the Common Good (ECG). The new ECOnGOOD brand represents a natural evolution, maintaining familiar elements such as the seedling icon, font, and colors that have long been cherished by members and supporters. This careful balance ensures that the rebranding honors the organization’s roots while positioning it for greater impact on the global stage.

To ensure a smooth transition, ECOnGOOD is implementing a three-year phase-in period. This thoughtful approach allows for the gradual adoption of the new branding across various materials and platforms. During this time, members and affiliates may observe variations in branding as the International Federation, National and Regional Associations and Local Chapters progress through this evolution. This period of coexistence between old and new branding elements is a natural part of the transition process and reflects the organization’s commitment to a mindful and inclusive transformation.

The rebranding to ECOnGOOD represents more than just a visual change; it embodies the movement’s growth and its vision for the future. By creating a cohesive international brand, ECOnGOOD aims to amplify its message, increase global awareness, and ultimately drive greater positive change in economic practices worldwide. As the organization moves forward with this new identity, it remains dedicated to its foundational principles of promoting an economy that works for both people and planet.

Members can learn more about the rebranding and stay up to date with all developments through our Wiki. If you aren’t yet, become a member today and start supporting the real economies.

The ECOnGOOD brand and the ECOnGOOD Label are parallel yet separate projects launched simultaneously in February 2024.